If you have a higher value product that has a very defined b2b target audience then maybe you should be chasing them rather then trying to get them to come to you.
If your product is what they want you can promote it directly. For a developer or a company $1000 is not a huge number (as opposed to to an end user). If you need to 'soften them up' then you will need to create a giveaway service or product of some kind.
Presumably your target audience will expect to make a significant profit on the 'AV source' buy selling multiple end-user products. Therefore something that they can do that with on a smaller scale for free makes sense.
Even if you have to write something specifically to give away. If it brings in customers/sales then that is what you need to do. It's market value is irrelevant, especially if you are not selling it.
One thought. Can you time limit/trial your product so that they can review and decide it's worth without buying but can't use/distribute it until they pay.
Or supply the AV executable to see how it works and then have to purchase source code.
What do other sourcecode sellers do? There area lot of Javascipt frameworks that seem to have a freemium model. I'm sure there must be others. See what they are doing.
I understand this is harder with source code but as you guys are programmers maybe you can come up with something.
If your product is what they want you can promote it directly. For a developer or a company $1000 is not a huge number (as opposed to to an end user). If you need to 'soften them up' then you will need to create a giveaway service or product of some kind.
Presumably your target audience will expect to make a significant profit on the 'AV source' buy selling multiple end-user products. Therefore something that they can do that with on a smaller scale for free makes sense.
Even if you have to write something specifically to give away. If it brings in customers/sales then that is what you need to do. It's market value is irrelevant, especially if you are not selling it.
One thought. Can you time limit/trial your product so that they can review and decide it's worth without buying but can't use/distribute it until they pay.
Or supply the AV executable to see how it works and then have to purchase source code.
What do other sourcecode sellers do? There area lot of Javascipt frameworks that seem to have a freemium model. I'm sure there must be others. See what they are doing.
I understand this is harder with source code but as you guys are programmers maybe you can come up with something.
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